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LEGACY BRAND REFRESH | SCALABLE BRAND APPLICATIONS
Holland Adhaus Rebrand
Led the rebrand of a 90+ year-old agency, modernizing its identity while preserving legacy equity and building a scalable system across digital, marketing, and brand applications.
SCOPE
Logo + identity refresh
Design rationale + historical research
Brand applications + guidelines
A legacy brand refresh for a 90+ year-old agency
Logo progression
A legacy brand refresh for a 90+ year-old agency
A legacy brand refresh for a 90+ year-old agency
Concept Exploration
I explored a range of logo directions that balanced legacy with future-forward design. Each direction was rooted in a different interpretation of the agency’s story
Draws from the archways and architectural details of the agency’s office building. The extended “A” becomes both a letterform and a structural frame, a nod to the agency's historical foundation.
Explores clean, typographic shorthand with stacked “h/a” forms that feel confident, modular, and scalable.
Final Identity System
A legacy brand refresh for a 90+ year-old agency
BRANDING ELEMENTS
Logo, optimized for static and motion
Brand in Use
SOCIAL MEDIA + WEB
REAL WORLD
