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CASE STUDIES

PINTRILL: LICENSED
IP MARKETING

CLIENT: PINTRILL

ROle: ART DIRECTOR + DESIGNER

  • Creative strategy and art direction across licensed IP partnerships

  • Scalable campaign systems adaptable for multiple IPs

  • Full-format execution across Meta and Google platforms: static, motion, interactive

  • Landing pages and bespoke campaign extensions

PINTRILL: LICENSED
IP MARKETING

CLIENT: PINTRILL

ROle: ART DIRECTOR + DESIGNER

  • Creative strategy and art direction across
    licensed IP partnerships

  • Scalable campaign systems adaptable for
    multiple IPs

  • Full-format execution across Meta and
    Google platforms: static, motion, interactive

  • Landing pages and bespoke campaign extensions

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CASE STUDIES

Ad Campaign Launch Process

Developed a repeatable launch process for new licensed IP marketing campaigns. Each launch begins with leading the team in a structured brainstorm session, followed by rapid concept iteration before final campaign creative is selected. Shown here through the Sonic the Hedgehog IP Launch.

01
Brief + IP Asset Audit
Review licensed assets, brand guidelines, legal requirements, and channel deliverables
02
Team Brainstorm
Lead structured session — concept directions, graphic element pulls, photo and motion references
03
Creative Direction + Critique
2-hour concept sprint per designer, group review, feedback-driven narrowing to a final direction
04
Creative Refinement
Iterate on selected direction, finalize assets across all formats and platform specs

Final Creative Concepts

Platform Applications

Outcomes

The structured launch process became a repeatable framework for future licensed IP campaigns.

Motion creative was expanded to YouTube to support broader campaign reach.

Multi-IP Creative Systems

Developed scalable creative systems for licensed IP campaigns, keeping each brand's visual identity intact while building for performance.
Godzilla, Peanuts, and Basquiat examples shown here.

Developed scalable creative systems for licensed IP campaigns, keeping each brand's visual identity intact while building for performance. Godzilla, Peanuts, and Basquiat examples shown here.

Outcomes

Successful creative approaches from specific IPs were identified, adapted, and tested across subsequent campaigns with similar or overlapping product lines, enabling faster iteration while showcasing each brand's identity front and center.

Successful creative approaches from specific IPs were identified, adapted, and tested across subsequent campaigns with similar or overlapping product lines, enabling faster iteration while showcasing each brand's identity front and center.

• Scalable system reduced creative ramp-up time for each new performance campaign.

• Streamlined creative process led to quicker licensor approvals and a growing library of applicable creative templates across IP partnerships.

Campaign Extensions — Landing Pages

Custom landing pages extended paid campaigns with targeted, visually engaging experiences tailored for hype, collection drops, and promotional moments.

Promotion-specific pages

Pages created for drops and individual collections

Outcomes

Custom-Designed landing pages supported stronger purchase intent than standard collection pages.

Campaign Extensions — Collections Quiz

Supplemental marketing opportunity: a personality quiz driving paid social audiences to their matched Pintrill collection. High-engagement interactive experience designed to extend campaign reach and deepen product discovery beyond a standard landing page.

try the quiz now

Outcomes

Quiz created an engaging, low-friction entry point to new collections, driving discovery and purchase intent among new audiences.


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© Emily Fishman 2026

HUNGRYROOT

CASE STUDIES

CASE STUDIES

HOLLAND ADHAUS

Site designed and built by hand

© Emily Fishman 2026

Site designed and built by hand

© Emily Fishman 2026