GEST Carts
RESPONSIVE WEB DESIGN | SCALABLE SYSTEMS
Gest Carts is a tech-enabled golf cart rental service operating in high-traffic downtown areas and resort destinations. With an expanding franchise model and growing demand, GEST needed a digital presence that could scale efficiently without sacrificing quality or user experience.
SCOPE
Brand refinements for a more modern, trustworthy feel
Full website redesign optimized for booking conversions
Scalable CMS-backed template system for fast city launches
BRAND + UI REFINEMENTS
To elevate GEST’s digital presence, I refined key brand elements and streamlined the UI across pages. Updates included an expanded color palette, clearer typography hierarchy, modernized icons, and reusable components, ensuring consistency and ease of use.
FULL WEBSITE REDESIGN
Gest’s previous website lacked mobile optimization, clear CTAs, and the structure needed for rapid expansion. I led a complete redesign focused on clarity, consistency, and conversion-anchored in mobile-first best practices and scalable UI components.
The new site guides users to download the app, explore ride zones, and get involved as drivers, advertisers, or frainchisers. Visual hierarchy, responsive layouts, and simplified messaging were key to making the experience accessible across cities and devices.
How to section updated to reflect app download with clear CTA
Templatized map and hours section for easy expansion into new cities
How to section updated to reflect app download with clear CTA
Added a clear, streamlined flow to help new partners franchise and launch in their own city.
SCALABLE TEMPLATE SYSTEM
To support GEST's rapid expansion across cities, I designed a modular website system built for efficiency, clarity, and mobile-first access.
Each city page uses a templated structure with localized maps, live hours, and dedicated sections for riders, advertisers, and driver recruitment.The system is CMS-backed, making it easy to duplicate and launch new markets fast, without compromising brand consistency or user experience.
SKYLINE + DIRECT DOWNLOAD CTA
Custom city headers featuring local skylines and app download CTA, designed for quick rider conversion.
CITY-SPECIFIC OPERATIONS BLOCK
Templated module for each city with dynamic hours, map coverage, and social handles
ADVERTISER + DRIVER INFO
Forms for recruiting drivers and attracting advertisers—customizable per city to support local growth.
Site designed and built by yours truly
© Emily Fishman 2025