Brand + UI Refinements
To elevate GEST’s digital presence, I refined key brand elements and streamlined the UI across pages. Updates included an expanded color palette, modernized icons, and reusable components, ensuring consistency and ease of use.
Added UI Specific colors to
align better to digital prcence
Branded illustrations + skyline graphics
in brand style to be scaled for francises
Branding and illustration style
extended to UI elements
Established a cohesive digital and print presence, creating a comprehensive brand identity that scaled consistently across all city markets.
FULL WEBSITE REDESIGN
How to section updated to reflect app download with clear CTA
Templatized map and hours section for easy expansion into new cities
Advertiser info simplified and chunked for easier direction to the form.
Added clear, streamlined flow to help new partners franchise + launch in their city.
Outcomes
Mobile-first redesign optimized for booking conversions
Clear user pathways built for riders, franchise owners, and advertisers across devices
SCALABLE TEMPLATE SYSTEM
To support GEST's rapid expansion across cities, I designed a modular website system built for efficiency, clarity, and mobile-first access.
Each city page uses a templated structure with local map widgets, live operating hours, and dedicated sections for riders, advertisers, and driver recruitment. The system is CMS-backed, making it easy to duplicate and launch new locations fast, without compromising brand consistency or user experience.
SKYLINE GRAPHIC + DIRECT DOWNLOAD CTA
Custom city headers featuring local skylines and app download CTA, designed for quick rider conversion.
CITY-SPECIFIC OPERATIONS BLOCK
Templated module for each city with dynamic hours, map coverage, and social handles
ADVERTISER + DRIVER INFO
Forms for recruiting drivers and attracting advertisers, customizable per city to support local growth.
Outcomes
GEST successfully expanded into 7 new cities, Each city launched with a cohesive on-brand web presence without starting from scratch